Questionnaire

What is your business?
We make bikes.

Describe your business in one sentence.
We make high quality bikes made from bamboo.

Who is your target audience?
Bicyclists. The environmentally conscious. City Dwellers. Athletes.

Who are your competitors?
Raleigh. Trek. Schwinn. Huffy.

What makes them better/worse than your product/service?
What makes these companies better right now than my product/service is they are heavily branded companies. Some of these companies have been around going on 100 years. They have a wide variety of bike styles and vendor facilities. What makes my company better is the fact that our bikes are super light weight and environmentally friendly. If you live in a city like New York this would be the bike to get because of the ultra mobility factor. They can be easily broken down and manually carried up and down stairs or wherever they need to be transported.

How do you want your image to be seen in two years?
I want bamboo bikes to be the first company that comes to mind when somebody mentions environmentally friendly bicycle. I want our logo to be known world wide by all bike enthusiasts. I also want to have advertisements in every major corresponding source.

If your company was an animal, what animal would it be and why?
My company would be a Panda bear. The reason it would be a Panda bear is because they eat bamboo and my company consumes bamboo to create our bicycles. Bamboo is the life force for both the panda and the bamboo bikes company.

If your company/brand was a person, who would it be and why?
Keanu Reeves, because he pays Neo from the matrix and Neo was the chosen one. Bamboo bikes will be the one company to choose when purchasing an environmentally conscious a bike.

If your company/brand was an object, what would it be?
A bamboo bike, because they are environmentally friendly. They are lightweight and durable.

If your customer was a cartoon character, who would it be?
My character would be Kung Fu Panda. Kung Fu Panda is fresh cool and funny. He defended what he thought was true and correctly. Just like bamboo bikes is on a path to protect mother earth. Both are working on protecting a good cause.