Background

Commercial Sketches

The commercial will start out with the intro of the logo in a creative way then the bike in the logo will take off and leave the screen in a cloud of dust.

The bike will cruse into the next screen and in the cloud of dust behind the bike it will explain the flexibility of the bamboo used in the bike. The bike will then ride out of the screen.

The next screen the bike will ride in and in the cloud behind the tire it will explain the sustainability of bamboo. The bike will then exit the screen.

The bike will then ride into the next screen and the cloud behind the tire will explain how strong bamboo is and why it should be used in making bikes. I have arrows showing the wheels are moving the whole time while on the screen. This will take place in all the shots. The bike will then exit. 

The bike will ride into the next screen and in the dust cloud it will explain the durability of bamboo. The bike will then exit the screen.

The end will show the bike cruising back into its spot on the logo and on the top of the screen I will have the web address and at the bottom of the screen I will show the facebook address.

Commercials

What is the visual style of the film (animated, live action, stop motion)?

Animated

What is the tone (happy, sad, scary, funny)?

Happy

What is the product they're selling?

Gum

Who is their Target Audience?

Environmentally Friendly Individuals

What is the 'problem' that the product is solving?

Bad Breath / Environment

How does the commercial talk about these problems?

Plant a tree with the purchase

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?

N/A

Do you feel that the commercial is successful? Why?

Yes, it makes you want to buy the gum to plant a tree.

What is the visual style of the film (animated, live action, stop motion)?

Live Action/Animation

What is the tone (happy, sad, scary, funny)?

Happy

What is the product they're selling?

Bamboo Bikes

Who is their Target Audience?

Environmentally Friendly

What is the 'problem' that the product is solving?

Getting from A to B and poverty in Zambia

How does the commercial talk about these problems?

Directly

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?

N/A

Do you feel that the commercial is successful? Why?

Yes, It promotes a eco friendly bike and a good cause.

What is the visual style of the film (animated, live action, stop motion)?

Live Action

What is the tone (happy, sad, scary, funny)?

Happy

What is the product they're selling?

Skateboards

Who is their Target Audience?

Skateboarders

What is the 'problem' that the product is solving?

N/A

How does the commercial talk about these problems?

N/A

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?

N/A

Do you feel that the commercial is successful? Why?

Not really, it doesn't have much information, it just shows people skateboarding.

What is the visual style of the film (animated, live action, stop motion)?

Live Action

What is the tone (happy, sad, scary, funny)?

Happy

What is the product they're selling?

Surfboard fins

Who is their Target Audience?

Surfers

What is the 'problem' that the product is solving?

Control over the waves

How does the commercial talk about these problems?

From Surfer experience and what the fin does

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?

Character on screen and voice over off screen

Do you feel that the commercial is successful? Why?

Yes, it is from a credible source

What is the visual style of the film (animated, live action, stop motion)?

Live action and animation

What is the tone (happy, sad, scary, funny)?

Happy

What is the product they're selling?

Stylus

Who is their Target Audience?

Individuals with a tablet

What is the 'problem' that the product is solving?

Using a tablet with your finger

How does the commercial talk about these problems?

Demonstration and benefits

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?

N/A

Do you feel that the commercial is successful? Why?

It shows the benefits to using a stylus

Brochure

Letterhead

This is my letterhead. I kept it simple and clean.

Business Card

This is my business card. I made the bamboo plants that are on the front and back of the card in illustrator. I tried to keep the card fresh and organic looking since this is the image bamboo bikes is trying to portray.

Card Sketches

This is my first logo sketch. I have a bamboo stalk and the logo will be placed within the bamboo leaf.

In this design I put a bicycle and the name bamboo at the top left corner.

In this design I have the logo in the middle of the business card and then the background is a bunch of bamboo stalks all together.

In this I have put the logo in the middle and some of my information just below the logo.

In this design I put the logo in the middle with 2 separate stalks of bamboo on either side of the logo.